Who would have imagined? They seemed so cute and helpless. No, they’re not the opening words of a piece of pulp fiction, but the thought that all of us would have looking back to our first outings on the social networks and other digital platforms. They’re tools which were created and developed to enable us to communicate better, to knock down geographical barriers, to interact with everyone in the moment and in the place where we happen to be.
Virtuous, practical, effective uses which, over time, have transformed: today it seems that the social networks like Instagram, Facebook, LinkedIn, TikTok and digital platforms like Airbnb, Uber and Spotify are something much bigger than simple communication and service tools.