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Tales of Details - A new Mirage narrative


We believe in a world where every detail has a story to tell, in which the power of change is concealed within little everyday actions.

We’re aware that each fragment of experience possesses an extraordinary narrative force. This is why our aim is to accompany you through a new experience: Tales of Details.

This is a journey that encompasses more than just a product; it’s an adventure that invites you to explore the manifold nuances of life that shape the very soul of our creations. From the visions of the designers we work with to the actions we take to create more sustainable products, as well as the artistic and technical efforts that go into our materials: each step of this journey reveals unexpected new details. Tales of Details builds a vibrant mosaic, in which each piece gradually reveals the elements that make up the Mirage universe. This is a project that shows how our designs interact and engage with the world, creating living spaces and shared emotions.

In over half a century of passion for architecture, we’ve collected endless stories, exploring the potential of innovative materials, expanding our community worldwide and proudly transmitting the Made in Italy concept.

We’re now ready to share those stories with you through a new narrative online and offline platform that aspires to be the focus of inspiration, reflection and engagement.
Mirage

In Tales of Details, we’ll be illustrating our experiences during the most important events in the sector, giving a voice to both top architects and designers and up-and-coming new faces, exploring the many ways in which our creations come to life in living spaces and showcasing new applications for our collections.

But there’s more. Tales of Details will also be offering inspiration and ideas through an overview of the latest innovations in the fields of design and architecture, encompassing both continuity with local traditions and a more global outlook. And finally, we’ll be offering some much-needed food for thought with regard to a more ecologically aware future able to combine beauty with an ethical, responsible approach, because we believe the pursuit of innovation should be never-ending.

Mirage

And this is just the beginning.

Our narrative journey will be played out on all our social media platforms, but also live, during events and encounters with the community, so we can share our passion with all of you.

We want to bring you into our world and show you the stories it’s made up of. Stories you can read, see, touch and experience.
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