To restore meaning to words and concepts that have been so widely abused that they’ve lost their significance, it is useful to reflect on them, and to go back to their roots. Recovering the value of the term eco, for example, signifies a new approach, in which we’ve invested significant effort and awareness. The prefix eco derives from the Greek òikos, meaning home and the environment we live in. This is perfectly consistent with our product, and it’s what prompted us to find our own personal expression of the concept. If ecology is the study of the environment we live in, and the ecosystem is the structure of an environment that exists with balance and harmony, we asked ourselves: how can we design a project that effectively slots into this logic?

This idea lays the foundations for a new, alternative, circular production model that increasingly places the accent on regeneration and efficiency, as we observe and respect the balance of nature, where nothing goes to waste.

We know that in nature, every process spontaneously tends to reduce waste, ensuring an economical management of energy and resources. Natural balance always tends to recover waste, which inevitably becomes a material useful for a new life cycle. Industrial production processes can achieve these same results, but they require a deliberate effort and a responsible, intelligent approach. Considering waste as a resource that can be used efficiently requires a conscious decision to turn it into an added value, and this decision requires a different way of thinking and designing.